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How to Understand, Measure and Optimize Your Mobile Marketing

Whether you’re a small, medium or enterprise business, designing an omni-channel strategy in 2017 is vital to the success of acquiring new customers. As consumers change their behaviors and engage differently via devices, you need to better understand the consumer journey that’s driving revenue to your business.

The goal of this webinar will be to continue with the building blocks of creating a successful omni-channel strategy.

In this session, you will learn:

  • How mobile is impacting the omni-channel consumer journey
  • Understand on-line and off-line mobile behaviors
  • What should you measure to determine success

About the series:

On the first webinar, we covered understanding the fundamentals of creating an omni-channel strategy and the top 3 drivers for you to measure, visualize and validate your solution. By the end of this series, you will have a solid foundation on how to evolve your business from a channel centric approach to a customer centric approach through data driven strategies.


Margie Barclay

Margie Barclay

VP, Account Management

Margie brings goal-oriented sales professional with a strong background developing and growing businesses by building client relationships, creating high impact marketing strategies, implementing sales training, product development and leading personnel in the Internet and Publishing Industry.

Webinar Length

30 Minutes