Home Knowledge Base FAQ - Data Discrepancy Why is my Facebook Ads Reach so inflated in TapClicks?

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Data Discrepancy

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Why is Reach so inflated in TapClicks?

The "Reach" and "Frequency" fields are stored on a daily basis, when looking at a range, this value may differ from the source and in some cases be very inflated.

Example :
Day 1 : Reach = 50
Day 2 : Reach = 150
Day 3 : Reach = 0
Day 4 : Reach = 75

In our system, we store each day by day.
 
*Total Daily Reach* = sum of those values, 50+150+175+0 = 275
*Avg. Daily Reach* = (sum of non-0 value) / (count of non-0 days) = (50+175+75) / 3 = 92