Home Knowledge Base FAQ - Data Discrepancy Why is my Facebook Ads Reach so inflated in TapClicks?

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Data Discrepancy

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Why is Reach so inflated in TapClicks?

The "Reach" and "Frequency" fields are stored on a daily basis, when looking at a range, this value may differ from the source and in some cases be very inflated.

Example :
Day 01 : Reach = 10
Day 02 : Reach = 10
Day 03 : Reach = 10

If these 10 people are the same each day, Facebook Ads will show 10 for this date range  and TapClicks will show 30.