Home Knowledge Base FAQ - Make It Yours - All About Customizations Why does TapClicks not have the ability to add a margin or markup to The Trade Desk?

FAQ - Make It Yours - All About Customizations

FAQ - Make It Yours - All About Customizations

Make It Yours - All About Customizations

Why does TapClicks not have the ability to add a margin or markup to The Trade Desk?


TapClicks does not have the ability to set a margin or a markup on our side because The Trade Desk sends us data that already has the margin or markup applied to it. The margin and markup is defined via a Rate Card at the Advertiser level, and can be requested through the Account team at The Trade Desk.

Below are the metrics where you would see the margin/markup applied:
  • Advertiser Cost
  • Advertiser eCPC
  • Advertiser eCPM