Home Knowledge Base FAQ - Data Discrepancy Why do my totals on the Google Analytics Demographic Data View look different than what I see on the Main level?

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Why do my totals on the Google Analytics Demographic Data View look different than what I see on the Main level?

 

This is because Age and Gender columns are not always defined by on GA side. The API only ever returns data where these fields are known, it does not support an "undefined" type value. For this reason, the values on this level may be a bit lower when the Age and/or Gender is unknown.