Home Knowledge Base FAQ - Data Discrepancy When TapClicks pulls in keyword data from Google Adwords what parameters are used?

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When TapClicks pulls in keyword data from Google Adwords what parameters are used?

When we call to get the data from Google Adwords the reports for keywords will contain all keywords except where impressions equal 0. So if you are looking to see all your keywords you may not see them all if you have some that have zero impressions.