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Google Adwords - Video Split - What happens when enabled on your instance

February, 2017 – Brianne Engelson

Overview

You have a client that wants to take advantage of the Google Adwords bucket for Video Type Campaigns. Currently, there are two buckets in TapAnaltyics for Google Adwords - one for Display and one for Search. This will allow for a third tile in the system for Video.

To request this feature to be enabled, please connect with your account manager or custome[email protected]

These changes are release bound (must happen with a major, monthly release) and need to be submitted into engineering to execute before End of Day Monday, Release Week.

 

How are my Networks split up in TapAnalytics once the Video Tile is enabled?

  • Google Adwords AdNetworkType1 “SEARCH”                      
    • Appears in TapAnalytics “Google Adwords Search” tile
  • Google Adwords AdNetworkType1 “CONTENT”                   
    • Appears in TapAnalytics “Google Adwords Display” tile
  • Google Adwords AdNetworkType1 “YOUTUBE_SEARCH”                
    • Appears in TapAnalytics “Google Adwords Video” tile
  • Google Adwords AdNetworkType1 “YOUTUBE_WATCH”  
    • Appears in TapAnalytics “Google Adwords Video” tile
  • Google Adwords AdNetworkType1 “UNKNOWN”               
    • Does not allocate into any tile in TapAnaltyics

 

What Do TapAnalytics users need to do once enabled?

  • When on, the new tile will appear for all data profiles that have the split checkbox enabled
    • “[_] Split Google Adwords Search Network from Google Adwords Display Network and Google Adwords Video ?”
  • Go to “Administration”, “Preferences” and rename the Google Adwords Video service if you need to
  • Go through Data Profiles and make sure that the new service is configured as you would like
    • Includes hiding / showing of fields
    • Setting Dashboard & Top Metrics
    • Including / excluding sections from report generation
  • Go through Calculations and recreate any calculations that needed for the new Google Adwords Video data set
  • Go through Margin / Markup Rules and add any Google Adwords Video rules you need.
  • Go through Channels and add the new Google Adwords Video data set to any necessary channels.
  • Go through Widgets and create new widgets for the Google Adwords Video data set
  • Double Check if your Report Scheduler are set up as expected
    • Those are generated based on Data Profiles and Elite Dashboards as mentioned above, so there should be few changes needed here
    • Create any new Report Scheduler if you need