Home Knowledge Base Reporting Data Source Improvements - November 2018



FAQ - Reporting


We are excited to announce a new set of fields and data views in our November release. 

What's new?

Service Name Updates
  • Yahoo! Gemini  → Oath Ad Platforms: Native

New Fields​ & Data Views

  • Add Fields - Google Ads / Bing Ads - Possible Impressions & Adjusted Impression Share
    • Two new fields will be exposed for both Google Ads and Bing Ads that will offer an alternative to Impression Share Metrics in an effort to provide more meaningful reporting options to TapAnalytics users.
    • Possible Impressions - daily calculation in TapAnalytics based off of the percent Impression Share field from the data source (Bing, Google Ads, etc.).  This is an integer value that estimates the possible number of impressions that could have been served on a given day. When you look at multiple days, this value is summed over each day in the range.  If the Impression Share value from the source system is “0” for the date in question, then “Possible Impressions” = “Impressions”
    • Adjusted Impression Share - calculation in TapAnalytics based off of the sum of served “Impressions” for each day in the date range selected divided by the sum of the  “Possible Impressions” value above for each day in the selected date range.
  • Add Fields - Tiger Pistol - Assigning Screen & Main Columns - Expose Campaign Name


  • Mixpo - Exposed Previews and Duration
  • Dataxu - Geo Widget Support

API Upgrades
  • SnapChat

Private Date Sources & Views (available by request only)

The following values are available to instances on a by request only basis. To take advantage of these, please reach out to your Customer Success Manager or [email protected]

  • New Connector - ChatMeter

Hey, how come new connectors have to be requested to be enabled on my instance?

As TapClicks develops new code, we make every effort to handle every possible scenario when working with a partner data source.  Sometimes different configurations on accounts for those data sources can lead to unexpected results when we ask for data through the connectors.
By controlling the access to these data sources initially, we’re able to ensure work with you when you turn it on to see that things go smoothly and quickly react in the event that they do not.
Our prime directive is to ensure that your reporting experience has no bumps along the way and this new approach to integrations will help us help you.