FAQ - Reporting
- Maintenance - Simpli.fi - Migrate to Beta Reports API
- IT’S HERE! TapClicks has officially migrated to the Simpli.fi Beta Reports Center API!
- When you look at your Simpli.fi Account, this data comes from the “Beta Report Center” rather than the “Report Center” data was previously pulled from.
- All your same credentials will work with the new plumbing, so no action is necessary.
- Maintenance - Facebook Ads - Breaking Changes in July - Metric Deprecation
- Facebook has opted to deprecate a number of Marketing API Fields that are currently pulled into TapAnalytics.
- Any history loaded to date will still be available, new data will not be loading into these fields.
- As Facebook updates their API, we will be on the lookout to see if these fields are made available again for our use.
- The complete list of fields that will no longer be supported are as follows and will be tagged with a “Deprecated” suffix in TapAnalytics:
- Button Clicks
- Cost per Total Actions
- Cost per Total Unique Actions
- Social Clicks
- Social Impressions
- Social Reach
- Total Actions
- Total Unique Actions
- Unique Social Clicks
- Page Mentions
- Page Tab Views
- Mobile App Feature Unlocks Conversion Value
- Mobile App Sessions Conversion Value
- Mobile App Adds of Payment Info Conversion Value
- Mobile App Adds To Cart Conversion Value
- Mobile App Adds to Wishlist Conversion Value
- Mobile App Registrations Completed Conversion Value
- Mobile App Content Views Conversion Value
- Mobile App Checkouts Initiated Conversion Value
- Mobile App Achievements Unlocked Conversion Value
- Mobile App Purchases Conversion Value
- Mobile App Ratings Submitted Conversion Value
- Mobile App Searches Conversion Value
- Mobile App Credits Spent Conversion Value
- Mobile App Tutorials Completed Conversion Value
- Other Mobile App Actions Conversion Value
- Est. Mobile App Actions
- Client Cost per Total Actions
- Client Cost per Total Unique Actions
- Add Field - Google Adwords - Ads Level - Concatenate "Image Height" and "Image Width" to "Image Size"
- Add Field - Avanser - Answer Point
- Add Field - BirdEye - Reviews - Status Field
- Add Field - DialogTech - Call Details - Enhanced Minutes
- Add Field - Emma - Unique Opens
- Add Field - GroundTruth - Ad Group Name
- Add Field - TubeMogul - All Levels - Daily Avg % Viewed
- Add Fields - DFP - Ad Exchange Metrics
- Add Fields - GroundTruth - Campaigns Level - Add Report for Visits
- Add Fields - Linkedin Ads - Sponsored InMail
- Add Fields - LiquidM - Campaign Level - Start Date, End Date, Scheduled Impressions/Units, Budget
- Add Fields - The Trade Desk - Main Columns, Ad Groups, Creatives - Viewability %
- Add Fields - Verve Velocity - Inherit Fields from Parent Data Views
Enabled additional Group-bys and Filter bys for:
- Twilio as well as enhanced support for duration filtering
- Recrue Outreach
- Enhancement - Salesforce Leads - Salesforce QL - Custom Field Support
- In this release, TapAnalytics will expose any Campaign and Lead custom fields you have in your Salesforce configuration.
- These fields can be displayed in your Dashboard widgets and can be used for filters
- If you have any questions about the use of these fields, reach out - we’re always looking to improve this connection.
- Enhancement - Centro DSP - Offers Level - rename to "Conversions"
- Enhancement - ReachSearch - Visits vs Clicks - tool-tip added indicating that these are one in the same
New Connector - TMPi
New Connector - Visto
New Connector - WhatConverts
Add Data View - Facebook Ads - Ads Action Breakdown
Add Data View - Sizmek - Package Information